Campaign URL Builder (UTM)

Easily add campaign parameters to URLs so you can track custom campaigns in Google Analytics.

The full website URL (e.g. https://www.example.com)

The referrer (e.g. google, newsletter)

Marketing medium (e.g. cpc, banner, email)

Product, promo code, or slogan

Identify the paid keywords

Use to differentiate ads

Why You Need a Campaign URL Builder (UTM)

If you are running digital marketing campaigns, whether it is an email newsletter, a Facebook ad, or a sponsored tweet, tracking your results is crucial. A UTM Builder is a marketing tool that appends specific tracking parameters (known as UTM tags) to your links. When users click these customized links, Google Analytics records the parameters, allowing you to see exactly which campaigns, platforms, and ads are driving the most valuable traffic and conversions.

What are UTM Parameters?

UTM stands for "Urchin Tracking Module," a system originally introduced by Urchin, the company Google acquired to create Google Analytics. By using our DoItToolz Campaign URL Builder, you can seamlessly add these tags to your URLs without writing any code. The primary tags include Source, Medium, Campaign Name, Term, and Content.

Frequently Asked Questions (FAQs)

Do I need to fill out all the UTM fields?

No. Only the Website URL and the Campaign Source (utm_source) are strictly required. However, it is highly recommended to also use the Campaign Medium (utm_medium) and Campaign Name (utm_campaign) to get a clear, organized view of your traffic in Google Analytics.

Does this tool store my URLs or marketing data?

Absolutely not. This tool operates entirely via Client-Side Processing. Your URLs and campaign strategies are processed locally in your web browser. Nothing is ever saved, logged, or transmitted to our servers, ensuring your marketing campaigns remain entirely confidential.

Will UTM parameters affect my SEO rankings?

No, UTM parameters do not directly impact your SEO. Search engines know to ignore these parameters when indexing your pages. However, it is a good practice to ensure your website uses canonical tags so that search engines know the core URL is the original piece of content.

How to Create a UTM Tracking Link

  1. Enter Website URL: Paste the full link of the page you want to send traffic to.
  2. Add Campaign Details: Fill in the Source (e.g., facebook), Medium (e.g., social), and Campaign Name (e.g., summer_promo).
  3. Auto-Generation: As you type, the tool will instantly build the correctly formatted URL in the text box below.
  4. Copy and Share: Click the "Copy URL" button and paste your new tracking link into your ads, emails, or social media posts!

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